Strategic Communications

“Five Ways Disengagement Threatens Your Business”
“10 Biggest Killers of Employee Motivation”
“Five Ways to Quickly Boost Workplace Morale During Tough Times”

Everywhere you look, the literature is full of advice on how to engage staff, manage millennials, and address recruitment and retention issues. The advice given is as varied as the sources, and what might work at one workplace might not be effective at another.

There is no panacea; to develop high-performance, aligned, dynamic and successful organizations, a carefully developed strategic communications approach is critical. No longer are top-down missives from the CEO or edicts posted on the intranet enough. With a highly competitive market place, increasing recruitment and retention challenges, and constant change, firms need a range of communication strategies that are specific to their needs and objectives. Organizations must inform, influence and engage staff such that they:

Feel connected
Feel listened to and heard
Know that they can make a valuable contribution to the firm’s success
Understand the company’s values and strategic direction
Are proud of the brand
Are change leaders

From powerful intranets to effective acquisition transitions, Spark Communications can develop customized solutions that ensure:

Team members are aligned and focused on attaining important company goals
Top-down, one-way communications is replaced with two-way dialogue and engagement
Recruitment is enhanced, and retention increased
Employees feel informed and engaged; stress, distraction and demotivation are mitigated
Purpose and values are made real for employees and clients
The team is strong and aligned – across services, operations, and geographies
Employees are proud of the organization and become passionate brand champions
Messages are aligned with brand and strategic plans

“Effective communications ensure that team members are aligned across services, operations, and geographies”