Business Development
Business development in the engineering and consulting sectors is multi-faceted, linking client development, marketing, and sales. For professional services firms, the foundation for successful business growth is strong, long-term relationships based on mutual understanding and trust.
We deliver effective business development solutions because we understand that:
- Strong client relationships – and a corporate culture that recognizes their importance – are vital to successful business development
- The client / consultant experience and a relationship based on trust is as important as the price for the development of long-term client relationships
- It is important to deliver business development and marketing information to clients in the way that suits their needs – using digital formats and face-to-face initiatives as well as print
- Providing a list or catalogue of services is no longer effective as an approach
- Business development must be based on a solid understanding of the client’s industry, business objectives, competitive landscape
The following list shows some of the successful business development strategies and solutions that Spark Connections has delivered:
- Engaging social media platforms
- Dynamic websites
- Client engagement initiatives
- Compelling marketing collateral
- Industry-leading thought leadership programs
- Focused action plans leading to measurable competitive advantage
“Providing a list or catalogue of services is no longer effective as a business development approach for professional services firms.”