ABOUT OUR FOUNDER
Cathy Spark, founder and president of Spark Connections, is a multi-faceted engineering / consulting industry veteran with a 35+ year history of fostering cultures of success and innovation in North American and global firms.
A true business partner and advisor, Cathy’s recommendations on brand positioning, business development, employee engagement, organizational reshaping, and strategic communications are highly valued by key decision makers, operations leaders, and technical professionals.
A strategic thinker, hands-on leader, and culturally sensitive communicator, Cathy and the Spark Connections team partner with our clients to provide innovative, effective, actionable solutions to ensure growth, profit, and success.
Growing a successful business in the engineering and consulting industry these days is perhaps more challenging than ever before. “Super Firms ” created by acquisitions, mergers and strategic partnerships; globalization; a constantly shifting competitive landscape; the battle for recruits, and the ongoing challenges of building and maintaining successful, high-performing organizations all form part of the daily landscape. Successfully setting yourself apart as the firm of choice for clients, employees, shareholders and partners now requires a different approach to how employees are engaged, work won, and growth and change managed. Read more to see how the team at Spark Connections looks at challenges in new and innovative ways, and develops impactful strategies that help dynamic, progressive organizations differentiate themselves and succeed in a highly competitive, rapidly changing marketplace.
We invite you to learn more about the solutions we provide:
Business Development
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Business development in the engineering and consulting sectors is multi-faceted, linking client development, marketing, and sales. For professional services firms, the foundation for successful business growth is strong, long-term relationships based on mutual understanding and trust.
Spark Connections’ particular combination of expertise and skill sets – embracing branding, marketing, business development, operations, and employee engagement – is a reflection of our approach to the development and positioning of a dynamic brand.
Branding And Brand Positioning
Learn MoreChange Management
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“Change management” is a phrase / concept that has recently become trendy. Now a focus of HR, management, IT, operations, and even branding, the literature is full of advice on what to do or what to avoid in order to effectively manage change.
Everywhere you look, the literature is full of advice on how to engage staff, manage millennials, and address recruitment and retention issues. The advice given is as varied as the sources, and what might work at one workplace might not be effective at another.
